How To Rank Your Website On Google (SEO)

Every small business owner wants to get traffic on their websites, and they probably heard about Search Engine Optimization, and how Google often changes its ranking algorithms. The reason why Google does this is to create a good and accurate search experience for its users. Sometimes, the changes can negatively affect your website’s performance in the rankings. However, this is not a permanent issue, as every time Google changes something, but there are many new ways for improving your website search rankings on Google. Here are some of the methods and techniques that are certain to boost your search rankings.

Publish high-quality content

The most important part to boost search rankings is top content that is relevant and valuable to your target audience. When you create good content specifically for a certain group of people, you will get more traffic on your website. Storytelling is an important aspect of your content. When you tell a story, you entice your audience, the right way to do this is to write about your own experiences. Of course, every story needs to have an ending. Shareable headlines are also crucial for your ranking. A good headline that people are certain to share is bound to get your article around. It can be a good idea to use exciting words that create a sense of urgency, such as “now” or “today”. While on-page SEO tactics get your website into the race, a good headline is what makes it clickable. Make sure that it invokes curiosity. It is also a good idea to use numbers, as they tend to add to the “clickability” of your content. Your content also needs to create a multimedia experience. That’s why always use videos, infographics, ebooks, guides, podcasts, comics, animated GIFs, webinars, checklists, and the like. To keep you want to your website relevant keep daily fresh content on your website.

Insert metadata

When designing your website pages, there is a space between <head> tags where you can input metadata or relevant information about what can be found on them. Title metadata gets your page titles displayed on top of the window. This is the most important metadata for your page. Then, you have description metadata which is the text that provides a summary of what your page is all about and appears underneath the links in search engine page results. Finally, there is keyword metadata, which consists out of phrases that users input when they want to find your website. Here, you will want to include various phrases, but it is important that you don’t overdo it, as it might lead to your data getting completely ignored. Use about 6-8 phrases that consist out of 1-4 words. Metadata is the major part of the SEO.

Off-page SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. Understanding the essential off-page SEO factors that will contribute to how well your website ranks in the search engines is vital to your success. The number of inbound links to your site. The quality of the links to your site. The rate at which you should be buildling links, these factors increase your website traffic.

Keep your website mobile-friendly

Google introduced its mobile-friendly algorithm update in 2015, it has become very important that your website has the functionality for mobile devices, or else it will get penalized. If you don’t have a mobile version of your website or your site isn’t built in responsive design, despite all your other efforts, you will see a drop in your rankings, and this will most definitely be the reason.

Pay attention to social signals

If you get more Facebook likes, retweets, and Google+ votes from big influencers in your industry, you can truly improve your rankings the right way. How many real followers you have on big social networks is a local SEO ranking signal too. So, focus on your social media accounts, post relevant and valuable information, engage with your followers, and you will be rewarded by Google. Getting high website search rankings depends on both on-page and off-page SEO efforts. Making your website mobile-friendly is essential in today’s era of smartphones. You should also make the best out of your social media channels. Remember to track the changes in Google’s algorithm and always adapt. Always keep connected with your followers on social media.

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