If you are here then you really want to know about On-Page SEO tutorial for 2019. Let’s talk about SEO first, If you don’t know what is SEO? then read my previous article What is SEO? Search Engine Optimization.
SEO is a process to rank your website in search engines organically. SEO helps you to rank your website top in the Search Engines. Research shows that websites rank first in search results receives 90 % clicks.
SEO Tutorial 2019
On-Page is a practice of optimizing your webpages in order to rank higher in search engine page results. Google continuously changes its algorithms and it affects the result of your webpage. You have to practice the latest techniques of On-Page SEO. Before you start doing On-Page SEO you should have to focus a few points before doing it. Website Speed matters in order to rank in search engine. Google prefers fast-loading webpages to show top on search results.
On-Page SEO Techniques
- Title Tag
- Meta Descriptions
- Meta Tags
- Keyword Density
- Image Optimization
- Internal Linking
- External Linking
- Webpage Speed
On-Page SEO Tutorial 2019
First thing you have to focus on On-Page SEO is your Title Tag. Title Tag is what your visitors read first on your webpage. If your Title is catchy and impressive then there is a 70 % chance that visitor will read your whole article. Google typically displays 50-60 characters of a title tag. If your Title Tag is between 50-60 characters then there is 80 % of chance that your title will display properly.
You can see in the above image my title tag is showing properly because I keep title length in 50-60 characters. Make sure to add your keyword in Title Tag.
Permalinks are the permanent links of your webpages and blog posts. Url of your webpage or blog post is permanent and never be changed. A Permalink is the web address used to link your content.
Add your Keyword in permalinks. Keyword in Title Tag and Permalinks will help you in SEO of your webpage.
3. Meta Descriptions
The Meta Description is an HTML tag which provides brief summary of a webpage. Google typically displays Meta Descriptions up to 160 characters long in its Search Engine Page Results.
In 2009 Google announced that neither Meta Descriptions nor Meta Keywords factor into Googles’ ranking algorithms for web search.
Meta Keywords can help you to increase your CTR (Click Through Rate). For that reason, you have to put efforts in Meta Descriptions.
<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
4. Meta Tags
Meta Tags are actually snippets of text that describe the page content. It doesn’t appear on the page but they appear in the page’s code. It helps search engine to tell what is web page is all about.
5. Keyword Density
Keyword Density is the percentage of times a keyword or phrase appears on a webpage compared to the number of words on the webpage. It determines whether a webpage is relevant to a specified keyword or phrase. If a keyword appears 3 times in 100 words text the keyword density would be 3%.
6. Image Optimization
Image Optimization is all about reducing the file size of your images without losing its quality. It helps to web page load time. In this process, you have to give a specific title to an Image and also use the alt tag. The alt tag helps google crawlers to find what is the Image is all about.
If someone is searching in Google Images and your Image matches with their searches so there is a chance that the visitor will click on your Image and redirect to your website. That’s why Image Optimization is important in On-Page SEO.
7. Internal Linking
An ‘Internal Link’ is a link on your site that navigates the visitor to another webpage on your website. This types of links help the user to navigate a website. This types of links are commonly used in site navigation.
Google also uses Internal Links to discover new content. If you published content and forget to link it to your site and it also not on your sitemap, then Google doesn’t know it exists. That’s why Internal Links are important.
8. External Linking :
External links are links which directs you to somewhere else. These links send your readers from your website to other sites across the Internet. Links which comes up with Dofollow tag tells search engines to follow the links.
There are two kinds of external links: Dofollow Links and Nofollow links. Dofollow passes the ranking benefit from your website to the linked website while Nofollow links do not. Nofollow links tell search engines to not to follow links.
9. Website Speed :
Google indicates that website speed is important in ranking pages. Pagespeed is also important to user experience. Pages which takes longer time to load have a high Bounce Rate and lower Average Time on the webpage.
If you want to rank your website on the first page of Google then you must boost up your website speed. If your webpage provides fast user experience then Google and other search engines give higher rank to that webpage.
All of the above points are important in SEO. I hope this article will help you to understand On-page SEO. So this is An Ultimate Guide to On-Page SEO Tutorial For 2019, see you in the next article.