Gone are the days when shopping exclusively meant exciting trips to the retail stores and malls to make purchases. Both B2C and B2B segments in today’s transient world are maturing alongside latest technological developments and in a blink of the eye, products and services are selected, purchased and delivered at the customer’s’ doorstep. These are the conveniences of web stores and mobile e-commerce applications that have made the concept of a physical store too ancient for shopping.
Retail markets are demonstrating an urgency toward the adoption of mobile application platforms to conduct online business. The growth of e-commerce platforms is steady and exhibits no signs of decline. A major driver of this growth comes from the retail segment alone with a global share of 11.6 percent, suggests Statista reports.
Incidentally, this trend has influenced businesses to increase their spending and investments on e-commerce platforms and customer e-commerce development software services to overcome competition and stay relevant to the times.
But one obvious question that most e-commerce firms need to ask is what capacities and features of their mobile e-commerce apps and websites help them achieve profitability and conversion objectives?
If you are the CEO or CIO of an upcoming eCommerce development solution, the below points about the core features of an e-commerce store may interest you before making the move:
●Simple Login, Shopping and Search Features: An e-commerce store with the option for signing up and login makes the site or app more personal for customers to engage in online shopping. Besides, the web stores with user-friendly search, quick search results and shopping cart features can simplify the buyer’s’ journey by providing the information of the products and services as per the customers’ needs.
● Wish List and Add to Cart Options: If you are dealing with B2C products and services and your website is filled with a deluge of merchandise, it is not uncommon to find customers’ taking more time to finalize their purchases. Wishlist and add to cart options on e-commerce stores will help customers re-evaluate their choices on selected products and services, the sizes, the color of the merchandise, etc before buying.
●Advertisements Pop-ups and News on Latest Offers and Discounts: An ideal e-commerce store is the one with a priority list on merchandise and products that ought to be sold off. This can be done with the help of displaying news about the latest promotions, offers, discounts and clearance sales on the right venue such as the landing page, scrolls below the shopping cart dashboards, email marketing messages, social media ads, etc.
● Multiple Payment Options: Customers that shop online does not stick to one standard method of making payments for their purchases. E-commerce store and application should cater to the customers’ need for secure and multiple payment options like payment through debit card, credit cards, net banking, online transfers, e-wallets, discount coupons, etc.
●Multiple Language Support and Accurate Language Translation: When e-commerce stores branch out internationally, it is necessary to update their site and apps to support content in multiple languages and provide nearly accurate translation for product and services information to make sure the customers easily engage with the brand and make online purchases.
● FAQs Pages: Frequently asked questions on common and relevant topics about online purchases, shopping, payment, product return policies, etc help customers get timely and detailed information that simplify their online buying and shopping experience. Moreover, the FAQ section also reduces the time and need for investment on manual support to help customers that are seeking information about the brand. This makes the e-commerce websites and mobile apps more information and customer-centric and increases brand credibility.
●High Resolution and High-quality Images of Products: Customers cannot be convinced with content alone for product descriptions, size, color, and other specifications. Images with high-resolution and zooming options provide viewers and customers with better clarity on the quality, color, composition and other aspects of the products or services that they are looking for. This not also aids them in decision making and the online shopping process but also makes the retail brand more reliable and transparent.
●Product Ratings and Customer Feedback: Today’s customers do their research before buying a product or service. In fact, a survey on online shopping suggests that about 92 percent of the online buyers check reviews and ratings. The ratings and reviews of past customers increase the credibility of the product and help customers to decide whether the product would fit their requirements. Additionally, merchandise with negative customer ratings and scores help e-commerce brands address and take necessary actions to increase customers’ satisfaction.
●Related or Similar Products Section: Online buyers love choices. But sometimes online shopping can also be quite daunting with too many options to select from. Related or similar product section that displays products that customers have previously browsed and are closely similar to the current product on their shopping carts simplify the search. Moreover, it helps display products that are based on customers’ specification and requirements by analyzing their past purchases and online behaviors.
●Custom Filtering Options: Most e-commerce apps and websites have standard filter options that do not render accurate search results or provide information on products and services which are close to customers’ specification and expectations. Customizable filtering options apart from the basics like price, color, shape, style, etc based on the kind of products help online customers save time and easily find what they are looking for.
●Mobile-friendly Websites and Mobile-first Apps: Post Google’s declaration on making mobile-friendly e-commerce stores in 2017, many e-commerce retailers agreed to walk in the same direction to avoid bounce rates and suffer from poor SEO ranking. Updating content and making sites more mobile-friendly and device agnostic, e-commerce firms can serve a very diverse customer base that comprises of individuals shopping with their mobile device and smartphones, native apps and desktops.
Brands and businesses from emerging segments and developed economies agree that e-commerce and online retail is the future of retail in the modern, connected world. Even small retailers and businesses are chasing this trend to break-free from the conventional methods of driving sales and profitability.
Do have more ideas to add to the above list? Let us know.
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